welcome to incu stories
Our Staff, Friends & Partners
Featured
Feels Like Home: Spring 2024
This season Incu is embracing the feeling of home. Whether you have been away for a long time or are simply winding down at the end of the day, we're celebrating the simple joys of being in you...

Featured
Incu Collection Spring 2024
Moving into the season of new beginnings, the range from Incu Collection balances the optimism of warmer months ahead, with the versatility of season to season wardrobing pieces. From conside...

Featured
New In: Incu Collection
The new Incu Collection drop focuses on essential winter outerwear and knitwear, featuring both key staples and trend-driven pieces. For this release, Incu's staff has handpicked their favorite pie...

Featured
Make Room for Bode by Ma House
Incu is excited to launch “Make Room” for Bode by Ma House - a collaborative project centered around a creative installation at our QV store from May 2 to May 29, 2024.
Known for its rich story-t...

Featured
Talk Soon: Autumn Campaign
This season, we're exploring the art of conversation. From whispering a secret with a friend to passionately debating the meaning of life, we're staying curious and open to different points of view...

Featured
Celebrating Nike Air Max Day
Introducing the Nike Air Max DN. Designed to give a brand new sensation using cutting-edge dual chamber Dynamic Air, the next generation of Air Max enhances the everyday, allowing you to feel the u...

Featured
The Finer Details with Mejuri
In a global-first partnership, the cult favourite brand will be popping up at Incu allowing customers to shop in person in Australia for the first time.

Featured
Closer Still: Spring Campaign
This season we are celebrating human connections and the time it takes to build genuine relationships.
